Posts Tagged ‘se’

Google+ And SEO

Posted in Affordable SEO, Google, Search Engine, SEO, Toronto SEO on August 12th, 2011 by admin – Be the first to comment

As we all know that google has lately joined the race of social networking with its newly introduced weapon as google+ to over take facebook and twitter. Google+ has many advantages over both facebook and twitter, as it is seen that google has combined some of the major features of both facebook and twitter wisely, and hence has gained around 2 million users within a very short span.

Just like facebook’s “like” button and twitter’s “retweet” button, google has introduced “+1” button. The like and retweet buttons have been a major factor in determining rankings to websites on major search engines. It is so because the algorithms give preference to sites that are some how getting importance from social media sites as people are directly recomending the products and services to others. It is seen that users on the internet trust reviews regarding any such product or service offered by a website very easily even though the are done by strangers.

The +1 button of google+ is simply not just the button like that of facebook and twitter because of the features added to it. Google+ consists of google circles where one can add his friends, family, collegues and other known people. It seems to very common just like adding friends on facebook and adding followers on twitter. Google circles of google+ allows a user to add a particular content to a circle that becomes visible to all members of the circle. This automatically recommends that particular content to others, it is not only with content but the same can be applied for other aspects as well. This adds higher values to the concerned website and automatically starts appearing on top and the traffic also gets increased. Yes the traffic also gets increased, as stated above that people trust even a stranger on internet regarding the reviews left behind, just imagine that if the same recommendation is done by some one known.

This is an approach by google to enhance its search capabilities not by any algorithims but with real people. It is very clear that +1 is more than just anyother button but something that acts as an influence over a user’s online activity.

Successful SEO Tactics

Posted in Affordable SEO, Google, Search Engine, SEO, Toronto SEO on July 27th, 2011 by admin – Be the first to comment

SEOs have become a very important element for every website suffering lack of visibility that ultimately affects the business. One can find many SEO companies in market today but before hiring any it is very important that one must see to it that their services and tactics are affective and can serve the purpose they are hired for. To see to it one must understand the basic and common strategies that SEOs use like, they first of consider search volume for a keyword. Search volume determinig is considered to be one of the most basic steps to start optimizing. Search volume is checked to see how much a keyword is searched for on a search engine to find services. This helps the optimizer to know that using which keywords can a website gain more traffic and that keyword is applied in its content and meta tags.

Keywords and their relevance is a very important element while optimizing, as if the keyword is ranking high but that keyword used in the website has no relevance with services offered on website then it stands of no use and traffic received will bounce back immediately. The other major factor that has to be kept in mind is that, the optimizer must understand user’s need of the keyword entered as many times a single particular word may define different meanings. A search engine’s algorithim works on LSI (Latent Semantic Indexing), which also sees into a consumer’s need and results are shown accordingly.

Every SEO works differently but the main motive of any SEO company is to fetch better rankings for its client’s website and a good amount of visibility is fetched, but every time ranking cannot be afforded as ranikings invite traffic and so does distractions like traffic volume, AOV, conversion rate, and margin aren’t considered and makes a program impossible to be judged only against rankings.

SEO or Google Ads

Posted in Affordable SEO, SEO, Toronto SEO on June 18th, 2011 by admin – Be the first to comment

One of the most popular debates is, should I focus my marketing efforts on SEO or spend money on pay per click Google ads. Both has its strength and weaknesses. With Google Ads, if you are willing to spend top dollars and your site is relevant, you can easily be be on the very top of the Google searches. The downside is that Google Ads can be very expensive. The more you are willing to pay per click, the higher up you are, the more clicks you get, and the more you’ll spend. This may seem like a better deal than search engine optimization since you are only paying for results. However, if you really analyze the traffic you are getting from Google ads, you’ll soon realize that every click is not a new customer. Once a customer is use to finding you a certain way, they most likely will continue to find you the same way. That means each time they go on your site, it is most likely costing you money.

Also Google ads tend to become progressively more expensive as competition heats up. With SEO on the other hand, if you are with the right Toronto SEO company, it will work out cheaper in the long run on a per click basis. It is sometimes good to compliment your search engine optimization efforts with some Google Ads if it is used strategically, such as during peak seasons or major promotions or events.