Posts Tagged ‘Google Ads’

SEO or Google Ads

Posted in Affordable SEO, SEO, Toronto SEO on June 18th, 2011 by admin – Be the first to comment

One of the most popular debates is, should I focus my marketing efforts on SEO or spend money on pay per click Google ads. Both has its strength and weaknesses. With Google Ads, if you are willing to spend top dollars and your site is relevant, you can easily be be on the very top of the Google searches. The downside is that Google Ads can be very expensive. The more you are willing to pay per click, the higher up you are, the more clicks you get, and the more you’ll spend. This may seem like a better deal than search engine optimization since you are only paying for results. However, if you really analyze the traffic you are getting from Google ads, you’ll soon realize that every click is not a new customer. Once a customer is use to finding you a certain way, they most likely will continue to find you the same way. That means each time they go on your site, it is most likely costing you money.

Also Google ads tend to become progressively more expensive as competition heats up. With SEO on the other hand, if you are with the right Toronto SEO company, it will work out cheaper in the long run on a per click basis. It is sometimes good to compliment your search engine optimization efforts with some Google Ads if it is used strategically, such as during peak seasons or major promotions or events.