Keeping up with Google: Toronto SEO experts talk

Although internet is running economies but it is seen that google runs the internet. Around 70% of the users do google search before entering anything on the adress bar. This has bought it more popularity than any other search engine in the market today. Google provides almost every information that may or may not be relevant for a user. Google provides from information of a particular organization to it location and can also direct the way to it.

Every organization now wants its own website on internet in order to gain more visibility since it has now become a common ground and has transformed the world into a global village but cutting distances short through its facilities of communication. Getting a website is a good idea but to get a website created user friendly is even a better idea. Making a website google friendly is designing it as per google’s compatibility so that google algorithims can catch them instantly. There are various aspects to make a website google friendly like, less load time, a good internal linking structure etc that can directly affect a site’s ranking on any major search engine specially google.

While designing a website, a designer must keep this in mind that all the links on header, footer, sidebars are linked properly and google can catch them easily, moreover, when a website is created it is not based on just a single page but works upon collection of pages, therefore a designer should keep this in mind that only the targeted pages are linked and no useless pages are so that it does not confuse algorithims and the site is skipped. One other major factor is keyword optimization, a user uses a search engine through words entered, and on the basis of those words google goes through the internet and finds website with relative keywords and hence websites must emphasis on better content on their websites with ethically stuffed keywords.

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