Importance of SEO

Since the time internet came into existance and its utilities were realized by people, it has been growing day by day and has now transformed the world into a global village. The communication facilities of internet are so strong that one can get connected to another person on the other part of world in no time and at a cost that can be easily afforded. Internet has the most number of users than any other network and because of its facilities, it has given a chance to every person who may be looking forward to estabilsh a business through internet. To establish a business on internet one needs only a website that has to be placed correctly so that a huge traffic on the internet is enjoyed.

Being of so many service providers under a common category has made it very easy for users to avail for services on internet and this has emerged as a major issue for all service providers. Since there are so many service providers on internet that now the websites have started to suffer from lack of visibility, which is hampering the amount of incoming traffic that has ultemately affected their business. Everybody now knows what a search engine is and what are their utilities and they are so powerful in themselves that they have made internet a child’s play even for a user who may have newly introduced himself to internet. According to a study it is seen that around 85% of the traffic comes to a website through search engines and it can help a lot to concentrate traffic on a few particular websites. It helps those websites that are placed in initial positions on search results of a search engine. The websites that appear on lower positions of search results suffer from lack of visibility and according to a user’s mentallity, links on the initial pages are the best ones and moreover, it is next to impossible for a user to surf through every link on results.

To help websites that suffer lack of visibility, SEO companies or search engine optimization companies are now in function in the market that can really help them with marketing strategies. SEOs are easy to hire and they can definitely help a website that may be suffering from deficiency of visibility. When an SEO is hired, they start making favourable changes to a website or it is better to say that they kind of update the site concerned, which when found relevant enough by algorithims of a search engine is automatically given higher rankings. These ranks help them to stay up and try and invite as much of traffic as possible so that business is improved. In current situation where competetion has grown so much that every website must hire a SEO so that websites with poor visibility are helped with better visibility and website on top rankings are able to maintain the same.

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