Archive for September, 2011

Improving Rankings On major Search Engines

Posted in Google, Search Engine, SEO on September 19th, 2011 by admin – Be the first to comment

Running a business online is no big deal, issue starts when it comes to divert traffic to a website. To improve traffic to a website, it must have an appropriate amount of visibility and for the same search engines are the best options as it is seen that around 85% of the traffic to a website comes through them. On search results of a search engine there are already so many other websites that it agaion becomes a matter of competition and there one needs to appear on top. There are certain set of norms that are to be follow and are listed below;

Keywords:
Keywords are the medium to command search engines to show traffic way towards your website and hence they are to be decided very carefully. Before deciding any keyword for your website you must see to it that your targeted keywords have less competition but have good traffic diversions. It also has to taken special care of that not more than 2 or 3 keywords are used.

Content:
Content on a website is given the first and foremost priority by search engines and as we all know google is the king among search engines and content is of a great relevance for it therefore one must feed his website with content. Google is hungry of more and more information therefore one must see to it that the content is unique, consists of heathy number of words for around 250. while writing content one must make it very sure that it has appropriate keywords and are stuffed accordingly like their density, prominance and their proximity.

Backlinks:
Another affective way to gain higher and better ranks on a website is by getting more and more of backlinks. When a search engine updates its algorithm it not only crawls through the website to see what are its better aspects, it also tracks down its backlinks and on the basis of it ranks are alloted. If one is able to produce quality links then it is really a good factor since they are given priority and possibility also grows that better ranks are not far as they are automatically defined once they get cached. One must keep a point i mind that everylink should be placed on websites that may have some relevance with the concerned website leaving behind backlinks.

Articles:
Regular submissions of articles on good directories is really good thing to do while rankings are the prime concern. Articles on directories matter a lot to search engines as it adds an essence of genuinity to the site. Articles are really very valuable to the concerned website since it brings more backlinks and a search engine as we know it has hunger for new information therefore they bring in better ranks and good quality traffic.

Blogs:
Blogs are given first and foremost priority by a search engine since they are filled with real life experiences, rich content and valued information, they get immediate resoponses and hence are considered to be very useful for bringing backlinks. A blog created has to be updated from time to time with appropriate information as they get easily crawled and are given priority by search engines. To make a blog even affective it is necessary that they are filled with the right amount of keywords without defying any of the guidelines set by search engines.

Don’ts:
To maintain goodwill of a websites there are certain dos and don’ts that are to be followed very carefully. One must avoid using flash applications, rich graphics and videos as they are mostly not given much of importance by search engines or they are kept as last options to consider for ranking improvements by search engines. Above all when such websites are clicked on by a user, such websites tae longer time to get loaded or refreshed.this irritaes user and possibility grows that he may click away to some other website.

Dos:
HTML/XML site mapping is a very important aspect of a good website and it is necessary that they are contained in the root folder. Different search engines have different criteria to judge their quality but HTML/XML mapping is something that cannot be denied by any search engione while caching websites.

A Decided Catagory:
Plan of starting a business is a very good idea to work upon but it is very necessary that the catagory you have decided to start the business, one must also see to it that minimal products or services are offered on the site and find a definate catagory as it can ruin reputation and mess up the business.

SEO Google And Related Terms

Posted in Affordable SEO, Google, Search Engine, SEO, Toronto SEO on September 19th, 2011 by admin – Be the first to comment

There are many search engines on internet today but mainly people consider google when it comes to traffic diversion. It is said that among all the search engines in existence, google is said to bring in the most amount of traffic to a website, around 70%. Other search engines follow google or in other cases they use google technology for a user’s neeof getting access to any piece of information. Sometimes it is also said that using google tools is even a better option.

Appearing on top results og google is a very hard task to perform. It is all dependant up on the search engine optimization (SEO) efforts made, the process of website construction taken under consideration and other such efforts are what responsible for a website to appear on top search results of google.

People generally use SEO services for google in order to make sure that internet marketing grows while optimizing on google. One should take special care that Social Media Optimization (SMO) is not much of an influence to a website. Google has started to pay off least priorities to social meadia as it has hampered its popularity. People now trust more of a social media over google but this does not mean that people will somehow stop using search engines. It can be said that emergence of social media is just another phase of internet witnessed by users of internet on internet. Users on internet now give more piority to social media, although it doeas not mean that it will kill popularity of search engines or may act as a replacement for them but we can say that people now have a new and different medium to get access to any piece of information on internet.

Social Media + SEO = (SMO) Social Media Optimization

Posted in Google, Search Engine, SEO, Toronto SEO on September 9th, 2011 by admin – Be the first to comment

In the recent times we have seen a good growth in social media websites. Social media has become one of the biggest mediums to earn good visibility in market. Social media is a way of communication that is becoming very popular among the users of internet. Users find it very easy to get connected to people sitting even on the other side of the world and not just can know him but can also seek help and the person seeking help on the other side. Keeping in ming the factors and a terminology has come into existence when we deploy a combined form of social media and SEO (search engine optimization), and the term is named as Social Media Optimization (SMO).

There are various benefits that one gets to enjoy when he uses the means of social media optimization. Social media has opened up a very affordable way of very can sometimes say promotion at no investment that to on a very large scale basis. This has open a way to find skilled labor who are willing to work or perform at very minimal prices that are usually paid to properly formed organization. People come and create their user profiles on such sites and with a little bit of optimization to them after making them unique, they get easily visible to a search engine. On social media websites promotion in forms of advertising are available but they require money and other complex methods but a these sites have also come up with free profile facilities for the purpose of promotion and above all, it is open to both a single person or an organization. Creating such profiles usually get a relevant and a quality traffic who may have used the service of the profile holder or may have seen appreciation to it.

Social media directly deals in B2B communication or business to business communication. They are held for generate profit for both service provider and user, to make it simpler let us consider the transaction between a producer and a whole seller. It is for sure that a producer does not produce a product for his personal consumption so he deals with a whole seller. A whole seller does not deal directly with a consumer but with retailers who further deals with consumers of the final product.

Many times it is seen that people do not find a service useful and leave behind a bad review, he may have a mentality that it did not do any good to him but there are two sides of a coin. Many times what happens is a consumer of a product but still he invests into it and finally ends up losing trust on it and under frustration leaves behind bad reviews that hinders even the good traffic to avail for the service from the service provider. Social media profiles also lets you handle negative traffic that can hamper your business. It is suggested to every organization whether big or small must hold a social media traffic.

SEO Benefits To Blog

Posted in Affordable SEO, Google, Search Engine, SEO, Toronto SEO on September 9th, 2011 by admin – Be the first to comment

Many people have beautiful minds that are gifted to them by the almighty. In such minds there comes many beautiful thoughts. These thoughts are not meant to be kept pressed under pages of a personal diaries. When internet was not here to serve people could not share them to people since they did not have any mediums. Internet has given such people an opportunity in form of blogs that serves the same purpose but does not require much time blogs always provide a mode of conveying a messages. The best known benefit that they enjoyed was, posting blogs on internet does not need any investment and instant responses are received from other people who may find it conflicting or useful or other replies related to it.

Blogs have certain other major benefits that website cannot help its owner with. Blogs are easily viewed on the internet. Blogs get easily read by search engines and more over they top results in any case. Just imagine when blogs are assisted with search engine optimization. Thinking about it itself gives a good feeling. When blogs are optimized, they increase web marketing or popularly known as internet marketing. Users always like things when they are informative because it helps them to get a good internet experience. It is always advised to a webmaster to own a blog as there are certain of a blog over a website that can help him to do a good business.

First of all a blog helps to create a brand image where the service provider can introduce his product and spread awareness. Internet is such a fast medium of communication where responses are instant and hence one can easily get responses and betterment needed for the service of the service provider as per the requirements. When a service provider starts a blog he does not only share information about his product and service but also does promotion indirectly and more over one cannot make changes everyday on a website but blogs are meant to be updated everyday and hence every time a blog is added with new information and this is why they gain so much importance from search engines.